I asked Reddit to roast my app. These are the people who showed up.
This week I asked Reddit to roast HrdHat. I got a free explainer video, a teardown of my front page, and a room full of construction managers telling me I'm solving the wrong problem. Here's who helped, and what changed.
This week I put HrdHat in front of strangers on Reddit and asked them to roast it.
I got a free explainer video, a teardown of my front page, and a room full of construction managers telling me I'm solving the wrong problem.
None of them owed me anything. So here they are, by name.
The one who actually tried it
u/Sad-Foundation-9647 opened HrdHat on their phone and went through it as a guest. Then they wrote this:
The landing page promises quick, gloves-on paperwork, but the first value moment feels too far away: Guest → choose a form → blank FLRA showing 2/52 complete. As a new visitor, I see the workload before I see the payoff.
They didn't stop at the problem. They told me what to test: open an FLRA that's already filled in, let people change a few things and sign, and only ask for an account when they go to save it.
They didn't guess from a screenshot. They used the thing and told me exactly where it lost them. That's the most useful kind of feedback there is.
The ones who didn't sugarcoat it
u/Mammoth-Anywhere7285 asked: "What's the main feature? A clear tagline up top would help visitors get it instantly." If people have to ask what your app does, your front page isn't doing its job.
u/Pretty-Earth-7521 was shorter: "Is it an essay or a landing page?"
Fair. My front page was over 1,100 words. It covered forms, records, gear and shifts, and it never mentioned the one thing I'd lead with today: take a photo of the work area and the AI drafts your FLRA.
My numbers agreed with them. 68 visitors in four days, and about 6 made it as far as the signup page.
What it turned into
So I rebuilt the front page.

- The headline says what it does: Take a photo. Get your FLRA.
- One button: Start an FLRA.
- $0. No account until you sign. You can open a sample FLRA that the AI drafted from a real site photo and check the lines before anyone asks for your email. That was Sad-Foundation-9647's idea.
- It's about 500 words now, down from 1,100.
u/Unicornrider03 said they liked how HrdHat explains everything before you create an account. That's the whole idea.
The ones who told me I'm solving the wrong problem
I also asked r/ConstructionManagers how they get crews to fill out FLRAs instead of pencil-whipping them. They didn't hold back, and they know the job.
- u/breakerofh0rses called it a checkbox exercise: "Actual, functional safety is the intersection of self-interest and experience." Real safety comes from enough time, staffing, training and budget, not paperwork.
- u/WelpSeaYaLater: "You're trying to use an app to solve a culture problem. That's not a good recipe." I agreed. An app won't fix culture on its own.
- u/Can_Mech_Mining asked if anyone even wants this, and said crews who pencil-whip need coaching: audit the cards from the field and correct them.
- u/DongDaddie said the only thing they've seen work is tying it to someone's raise or bonus.
- u/isemonger called HrdHat "a speed run of yes answers in app form." Then they gave me one of the best ideas I got all week: "timestamped photos of LOTO, exclusion & T4D," plus a photo of the lockout kit with a name and number on it, so the form steps through the process with proof. It's on my list.
- u/EcoOnline said to scale the form to the risk. Trim work in a clean room should take 30 seconds. Trenching or live voltage should unlock the heavy stuff: photo requirements and a superintendent sign-off. Otherwise crews will learn to pencil-whip the app too.
- u/jhguth kept asking who pays, and whether letting workers use it for $0 is sustainable. Honest answer: I don't know yet. That's the experiment.
One commenter edited their reply to call HrdHat "another flop." I told them what I'll tell you: it ain't a failure, it's a journey. I've learned more from this than from the dreary life of just being a super.
Over in r/SaaS, u/Soggy_Search_8526 asked the best question of the week: "What do you photograph when the hazard is a hole, the absence of ground?" A photo can't show what isn't there. That's why HrdHat asks instead of guessing, and why the worker, not the AI, signs the form.
The ones who made something for me
u/Big_Working_3179 built Splainly, an app that turns rough product demos into narrated explainer videos. They offered free 30-second videos to people building things. I dropped my link at night. By morning, this was waiting for me:
It explains HrdHat better than I do. If you're building something and need a video, check out Splainly.
u/Poky17 offered to record a video roast of the site. It's on its way.
The ones who taught me how to check my work
u/cleloure wrote a post in r/microsaas called "Audit the promise before the button." When I shared my 6-out-of-68 numbers, they wrote back:
I'd rewrite the first screen around the on-site problem, then run the five-person test before changing anything else. If they independently use the same words to describe what they need, those words probably belong in the headline.
And u/TimelyRepeat4517, who builds Flowara, found that Reddit traffic from a comment shows up 24 to 48 hours later. Worth knowing before you decide a post flopped.
Which one is better?
This is me running the five-person test in public, and you're the five people.
Open the new page at hrdhat.site and the old one at hrdhat.site/overview, on your phone if you can. Look at each one for five seconds. What does the app do? Which one would you tap? Tell me wherever you found this post.
What I'd tell you
If you're building something with AI, the building is the easy part now. Getting a stranger to care is the hard part.
Post where builders hang out and you'll get advice about the product. Post where your users hang out and you'll get the truth about the problem. You need both. Write every comment down, even the mean ones. When strangers who've never met say the same thing, that's your next build.
And when someone helps you, thank them by name. These are the people who helped me this week. Thank you.
